Chemicals? Who that?

Not only are we chemical free, but our fabrics are organic and ethical which makes it best for your fabulous body. The growing and harvesting of organic cotton uses

  • 62%

    Lower Energy
    Demand
  • 46%

    Lower CO2
    Emissions
  • 91%

    Less Water
    Consumption

than conventional cotton, making it the more environment-friendly choice.

Plastic?
Not at all fantastic.

The thought of “every single plastic still exists” haunts us. Hence, we switched to packaging made of corn husk that will help in

Reducing 35% of plastic

We are committed to reduce it further, so we need to do it step by step.

Production?
Optimal.

Every week, we put out a new collection. We start with small quantities of each product, and only make more if we know you want it. This keeps our production less wasteful, and exclusive, so no one at the party will be wearing the same clothes as you. We like making you feel special.

People and Planet before Profit.

  • For the Planet

    There isn’t a standardized or agreed upon definition on what Climate Positive means, but the planet can’t wait and so can’t we. Therefore, by 2022 we commit to reducing 25% water consumption using an innovative water saving process.

  • For the People

    For it is in giving that we receive, we’re continuously motivated towards improving, empowering and impacting the community by generating employment for men and women.

What’s more to come? A lot less.

We’re looking towards changes like:

01

Finding and utilization of sustainable resources like wooden buttons to use in our collection.

02

To be committed to using only sustainably-sourced trims.

What we know about Fashion, you should know about Fashion.

We think knowledge is power, so we talk about tips that help reduce bad things.

80% of the bad things in Fashion happens when you get the clothes home. Greenhouse gases? Gross. Wasted water? Sad. Don’t be gross and sad. Read these tips carefully to keep your clothes best while being better for the Earth.

01

Wash Cold

Wash clothes in a full load of cold water as opposed to warm or hot. You will save the same amount of energy as using hair-dryer twice a week for an entire year.

02

Line - dry

Wash clothes in a full load of cold water as opposed to warm or hot. You will save the same amount of energy as using hair-dryer twice a week for an entire year.

03

Some clothes never die. Worn it to death? Donate your clothes.

A second-hand purchase saves as much as energy as 40 minutes on the readmill. Yes, tell that to your trainer.

04

Wash Smart

Save water and energy by not washing your denims again and again.
Keep it dirty but good. That’s how it likes it.

Sustainability is in our DNA. And our clothes too.

Shop Sustainably